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Merging markets: how the beauty from within market is becoming a concept of total wellness

Beauty is no longer one size fits all

In recent years, the beauty from within market has evolved to a concept of total wellness in mind and body. In addition to maintaining skin, hair and nails, consumers are using their beauty routines as a way of combating stress. In the eyes of today’s consumer, by looking after their body they are also looking after their mind.

As beauty regimes have developed, the knowledge of personal beauty is too. Consumers are beginning to take more time to research and learn about their own needs and what products would suit them. People are looking to personalise their regimes depending on their needs such as strengthening nails or maintaining healthy hair. This is becoming more accessible through monthly beauty subscriptions such as personalised vitamin packs, and hair care products personalised to a unique hair type.

Clean-label and sustainable beauty

There has also been an increased interest in plant-based and clean label cosmetic solutions. People are now more aware that their purchasing decisions have an impact on the planet and consumers are looking to make their beauty regimes more sustainable. GlobalWebIndex reported that 43% of UK and US consumers want to see their favourite brands release cleaner beauty products and 32% want to see more eco-friendly solutions.

How we can help you

Bespoke vitamin and mineral blends

BLENDEV.® is an off-the-shelf range of vegan-suitable vitamin and mineral blends that can be used to fortify and enrich a variety of different products. We have a range of off-the-shelf formulations with authorised EFSA claims. However, we can create a blend to suit your product needs.

BLENDEV.® can be used to fortify the following product applications:

  • Tablets and capsules
  • Snacks
  • Drinks
  • Powder blends
  • Bakery
  • Food

BLENDEV.®+ Beauty All in One (P15367) is a blend of the essential vitamins and minerals that contribute to the maintenance of normal healthy skin, hair and nails. The ingredients have been specifically chosen for their role in maintaining healthy skin, hair and nails based on established science, back by authorised health claims.

Click here to learn more about BLENDEV.®.


At Cambridge Commodities, we can work with you to formulate a bespoke capsule to fit your needs. For more information, contact our sales team.

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