Make health claims by fortifying your beverage with vitamins and minerals

Consumers are turning to functional beverages as an easy and convenient way to meet their health and lifestyle goals. Fortified beverages offer people a format to boost their daily intake of vitamins and minerals on-the-go.

We know that the fortified beverage market share is growing. Mintel reported that in 2019, 8.2% of new beverage launches were fortified with vitamins and minerals, this grew to 10.3% in 2020. Furthermore, Mintel reported that 58% of 35–54-year-olds are the cohort most likely to choose juices & smoothies for vitamins.

Our solutions to help you tap into this trend

B-Vitamins have small inclusions required to hit nutrient reference values, and can provide a host of EFSA claims including:

• Normal energy-yielding metabolism
• Normal functioning of the nervous system
• Normal psychological function
• Maintenance of normal red blood cells
• Reduction of tiredness and fatigue

They are water soluble so can be used within beverages and will remain fairly stable with only a small overage needed.

Our Ferrous Bisglycinate and Zinc Bisglycinate are more soluble than other forms of these minerals. They allow for their own claims such as:

• Contribution to normal formation of red blood cells and haemoglobin
• Normal metabolism of macronutrients

Can we help?

Get in touch with a member of our team to discuss how we can help fortify your beverage so you can make health claims.