The sports nutrition industry is still showing no signs of slowing down. According to Research and Markets, the global sports nutrition market is expected to grow at a CAGR of 15.01% from 2021-2025 and is forecasted to be valued at $51.01bn USD.
With the growth and increased awareness of products among consumers, sports nutrition has shifted to have a broader appeal. Previously product launches targeted towards professional athletes and body builders. However, today we are seeing sports nutrition products targeted towards casual gym-goers and active people.
This growth has also been accelerated by consumer knowledge in recent years. Consumers are now taking more time to understand their dietary needs and research the ingredients and products they are using. People today want the products they use to fit their fitness goals.
Kre-Alkalyn® and Karbolyn®
Energy and alertness was the second top category for new sports nutrition product launches in 2019 (Innova Market Insights). Furthermore, Grand View Research has predicted that the pre-workout market (currently valued at $12.6bn USD) will see a CAGR of 8.3% from 2020-2027. Consumer practices striving for healthy lifestyle such as yoga, live streamed fitness classes, going to the gym and other forms of exercise are increasing the demand for pre-workout supplements.
Kre-Alkalyn® is a 100% stable, pH correct form of creatine made with passion and care by All American Pharmaceutical. It is tested before, during and after production to isolate and eliminate impurities and guarantee 100% potency.
Kre-Alkalyn® is suitable for sports powder blends for energy and endurance products.
Karbolyn® is a carbohydrate derived from potato, rice and corn for both rapid fuelling and sustained energy release. This bio-engineered high-performance compound offers the best of both simple and complex carbohydrates without downsides such as sugar spikes and crashes.
Karbolyn® is suitable for sports powder blends for strength, endurance and recovery products.
For more information on Kre-Alkalyn® and Karbolyn® from All American Pharmaceutical, click here.